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There are two main areas where SEO wants websites to appear in search engines. SEOs are aware of the importance of keywords and, therefore, are very interested in Google Analytics. Google analytics tools and keywords in the AdWords list by topic.

Type your keywords in the 3 boxes and press Merge! Or load some sample data (Domaining, Linkbuilding, Adwords)

Optimization on the page

Once you have your keyword list, the next step is to implement your specific keywords in the content of your site. Each page of your site should point to a main term and a "basket" of associated terms. In his preview of the perfectly optimized page, Rand Fishkin offers a good visualization of how an optimized page looks (or perfectly):

Let's look at some basic basics on the page you want to understand when you think about how to drive traffic from search engines to your website:

Title tags

While Google strives to better understand the real meaning of a page, it is always useful not to underline (and even punish) the aggressive and manipulative use of keywords, including the term (and associated terms) that you want to rank in your pages. And the most powerful place where you can place your keyword is the title tag of your page.

The title tag is not the main title of your page. The title you see on the page is usually an HTML H1 element (or possibly an H2). The title tag is what you can see at the top of your browser. It is filled with the source code of your page in a meta tag:

The length of a title tag that Google will indicate will vary (based on pixels, not the number of characters), but in general, 55 to 60 characters is a good rule of thumb. If possible, you want to use your main keyword and if you can do it naturally and convincingly, also add related modifiers around that term. However, keep in mind that the title tag will often be what a user will see in the search results of your page. This is the "title" of the organic search results. Therefore, you must also take into account the click on which your title tag is associated.

Descriptions of Goal

Although the title tag is actually the title of your search list, the meta-description (another meta-HTML element that can be updated in the code of your site but not on your actual page) is Make the extra advertising copy of your site. Google takes certain liberties with what they show in the search results. As a result, your meta-description may not always show up, but if you have a compelling description of your page that is likely to make people search for clicks, it can significantly increase traffic. (Remember, publishing in the search results is only the first step, you still need people to visit your site and perform the actions you want).

Here is an example of a meta description of the real world in the search results:

Body content

The actual content of your page itself is, of course, very important. Different types of pages will have different "jobs": their content of basic content to which you want many links to be must be very different from the content of your medium in which you want to make sure that your users find and get a response quickly. That said, Google is focusing more and more on certain types of content and, as you develop one of the pages on your site, there are some things you should keep in mind:

Coarse and unique content: there is no magic number in terms of the number of words. If your site contains some content pages with a handful, or even a few hundred words, you will not miss Google's good graces. Panda's recent general updates, in particular, favor a longer and unique content. If you have a large number (think thousands) of extremely short pages (50 to 200 words of content) or a large amount of duplicate content where nothing changes except the title tag of the page and a line of text, this could cause problems . Examine your entire site: is a high percentage of your pages thin, duplicate and of low value? If so, try to find a way to "swell" those pages or check your traffic analyzes they generate and simply exclude them (using a meta noindex tag) from the results. Search to prevent them from appearing. Google tries to flood its index with many low-value pages to archive.

Commitment: Google is putting more emphasis on indicators of commitment and user experience. You can influence this by making sure your content responds to users' questions so that they stay on your page and get involved with your content. Make sure your pages load quickly and do not have design elements (such as ads that are too aggressive about the content) that can drive users away and send them.

"Comparability": all the content elements of your site will not be linked or shared hundreds of times. However, in the same way that you want to avoid the implementation of large amounts of thin content pages, you must determine who is likely to share and link to the new pages you create on your site before implementing them. . Having large numbers of pages that are not likely to be shared or linked does not put these pages in a good ranking in the search results and does not create a good image of your site as a whole for search engines. .

The way you mark your images can affect not only the way search engines perceive your page, but also the traffic generated by the image search generated by your site. An alt attribute is an HTML element that allows you to provide alternative information for an image if a user cannot see it. Your images may break over time (files are deleted; users have problems connecting to your site, etc.). Therefore, it may be useful to have a useful description of the image from a usability point of view. It also gives you another option, in addition to its content, to help search engines understand what your page is.

You do not want to "create a keyword" and write your main keyword and all possible variations of it in your alternative attribute. In fact, if it does not fit naturally in the description, do not include your destination keyword. Just be careful not to ignore the alt attribute and try to give a complete and accurate description of the image (imagine that you are describing it to someone who can not see it - this is the reason for its existence!).

By writing naturally about your topic, avoid "over optimization" filters (in other words, it does not look like you're trying to get Google to rank your page by target keyword) and you're giving yourself a better chance to rank for the precious ones. Modified modifications of its main theme, which are characterized by a long tail.